Video for Online
VIDEOMAKING FOR ONLINE
Cheryl
15:00 Introduction
We're all filmmakers, we can just share tips
How can you make a video that inspires people to share it? (Make it viral)
What is video bogging?
Social recommendation schemes
cheryl asks, so what is video blogging?
seelan: embedding your video to your blogs
example: http://www.ryanishungrycom documents sustainability some genres:
1. archive videoblog lostinlight.org has transfers super8mm film to digital for free. you'll just have to mail that to them (US) and they will give that back to you plus a digital format. the owners are creating an archive of 8mm films. they ask that it be available in creative commons.
2. commercial / pop epicfu.com in US partnered a video company next new networks puts media online showcase popular culture online. they solicit commercial entities to sponsor their sites.
3. how-to videoblogs another example is thewoodwhisperer.com. gets ads but also makes how-to videos
COMPILING TIPS FOR ONLINE VIDEOS
1.Keep it short mien: short ones, accompanied by catchy music (cheryl: under 3mins the better) cheryl: dont underestimate your audience. keep the edit pace fast. cutting it to parts.
2.Have a strong opening
3.Content for small screen ratio usually 3:4 320x240 pixels 640x480 needs a strong bandwidth medium to close-up shots are more compelling online. putting faces in the video is also compelling. facial expression is a universal communicator. The focus is on the visual material.
4.Good Audio multiracial countries can require subtitles, but still offer a version without subtitles if possible
5.Subtitling large subtitles work well for small screens. appearance of subtitles in transcoding gets muddled, so better make a dark background behind a light text.
6.Make trailers of long videos
7.Short phrase in text to summarize in the end to reiterate the message, and the website so they can know more about it mien shares an effective video campaign online: repeal377A.com from singapore, and two more they did in malaysia
8.parody and using pop issues, figures, music rides on the popularity of characters, political figures, music etc., reaches a broad audience because this makes people who are searching for something popular find the video
9.Keep it simple in terms of movement. When shooting for a small format online movement, minimize camera movement and lessen movement in the background. these makes the file bigger, and makes it harder to encode, longer download time too.
10.Other Video tips: Good lighting too! Observe rule of thirds. Be conscious of the camera angle. --discussion on other video sizes, cross-legged men, cleavage etc
11. Key components of viral videos:
- spectacle – something that awes an audience. spectacular, crazy, dramatic, nature scene, something unusual (maybe for other people)
- emotions – a mood change, more than one emotion
- story – good one people can relate to
-interesting discussion taking footage without exploiting/ making a spectacle out of other peoples struggle/ issues --protocol, journ ethics that should be observed by social activists --working with other groups, being transparent and communicating with the people involved --having an “agreement” with the people involved in the project
OTHER TIPS when covering demonstrations when uploading controversial videos, go to a public internet cafe to make it difficult to trace (or post it from within using ruling party internet)
round of applause for cheryl and everyone!
16:15pm end
Notes by Risa
